Niseko Model: GO Taxi Service Starts

The Niseko Model Has Started Again This Season!

Since last year, the "Niseko Model" has been implemented in the Niseko area as a solution to address transportation challenges during the winter season and peak periods. The "Niseko Model" utilizes a system of passenger transport outside of regular taxi service areas and remote dispatch calls. It involves dispatching support taxis from operators in other areas and strengthens supply capacity by operating only through the "GO" taxi app for trips that start and end within the Niseko area.

Last season, approximately 80% of riders were repeat customers, with around 90% being inbound visitors. With over 20,000 rides in total, the service received positive feedback. Based on these results, this season, 16 companies and 45 vehicles will be operating.

Overview
Operational period: From Monday, December 16, 2024, to Saturday, March 15, 2025
Service area: Parts of Chiran Town, Niseko Town, and Rankoshi Town (both pick-up and drop-off locations must be pre-designated within the service area)
Languages supported: Japanese, English
Order method: Only immediate orders, no advance reservations
Payment methods: GO Pay (Credit card, d-payment, PayPay only), no in-car payment
Fare details: Regular fare plus a regional transportation promotion fee of 1,180 yen and an app booking fee of 100 yen. Regular fares are subject to winter surcharges. No pick-up charge. Local residents can be exempt from the regional transportation promotion fee by showing their My Number card.
Vehicles: A total of 45 vehicles, including Prius Alpha and Alphard models. Some vehicles are equipped with roof carriers.